The TrueNote Story
Redefining Coffee Culture — One Thoughtful Brew at a Time
At TrueNote Coffee, we see coffee as more than a beverage — it’s a story waiting to be told. Each cup is an invitation to connect with its roots, its craftsmanship, and the people behind it. We’re here to celebrate the journey, the rituals, and the soul of specialty coffee.
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The TrueNote Story
Born from Passion. Brewed with Purpose.
TrueNote Coffee was founded by storytellers and curators — individuals who believe coffee should be both personal and profound. What began as a deep appreciation for specialty coffee evolved into a mission: to bring meaningful, high-quality brews to those who crave connection, authenticity, and depth in every sip.
What Drives Us
Purpose Over Hype. Quality Over Trend.
We are driven by a desire to change how people experience coffee.
Not as a rush. Not as a routine. But as a mindful moment — full of flavor, history, and intention. Our mission is simple:
- To make specialty coffee approachable.
- To honor the cultures and communities behind every bean.
- And to inspire more people to drink coffee thoughtfully.
From Bean to Brew
Every Origin Has a Story. Every Cup, a Voice.
We carefully source exceptional coffee from around the world — from the citrusy highlands of Ethiopia to the volcanic soils of Costa Rica, the innovative farms of Colombia to the emerging specialty scenes of China. Each origin brings something unique to the table, and we take pride in sharing their stories with you.
Sourcing With Integrity
Ethically Grown. Transparently Traded. Community-Focused.
Behind every coffee we sell is a farmer, a family, a community.
We work closely with producers who prioritize quality, sustainability, and fair labor practices. Their expertise and innovation — like the Koji fermentation at El Vergel Estate or the honey processing at La Isabella — are what make TrueNote coffee truly extraordinary.
Crafted With Purpose
Roasted with Intention. Curated with Care.
Our coffees are roasted in small batches to bring out the fullest expression of each bean’s character. Whether you’re tasting berry-forward notes from Java Frinsa or chocolate richness from Cerrado Mineiro, every roast is designed to honor its origin and delight your senses.
